In Saint Petersburg, the sun does not set on June nights.
The light hangs over the river until dawn, and the city calls them the White Nights. Dostoevsky wrote a whole story about them, and people still walk through them as if time had stopped. From this light, Elian took the name of one of its shades: White Nights.
And this is where the secret begins.
At Elian, a colour is never named by a number alone. Behind every shade there is a story: a Chekhov play about a cherry orchard being sold became 608 Cherry Orchard. A mysterious playing card in a Pushkin tale became 204 Queen of Spades. A garnet bracelet in a love story by Kuprin, and a museum that has guarded Russia's treasures for centuries, became 516 Garnet Bracelet and 206 Hermitage.
How did Russian literature find its way into a lipstick?
It started in Sergiev Posad, a historic town near Moscow. There, Elian has been crafting beauty for more than twenty years: testing each texture, tuning each shade and choosing a name worthy of each colour. Today the range has more than 700 products, a new collection every season, and a place in Russia's best-known beauty stores.
All of it under one Russian line the brand carries as its motto: «Косметика с русской душой». It holds a word that became our secret: soul.
But why "soul"?
Because makeup has started to look the same. The same colours, the same names, the same promises that claim everything and tell nothing. Beauty became a habit we repeat every morning, not a moment we choose.
Elian sees it differently: the colour you wear says something about you, and choosing it deserves a story. Our purpose is to bring the soul back to beauty.
Then Elian came to Saudi Arabia.
We are R&M, the only exclusive agent for Elian Russia in the Kingdom. We chose from the range what suits you, registered every product with the Saudi Food and Drug Authority, and every product passed safety tests in an accredited Saudi laboratory. And we wrote the stories for you in Arabic, because a story is only complete when it is told in your language.
This is not only our story.
It is yours: a calm workday morning when you choose a soft shade, an evening occasion when you want a colour to be remembered. We open the door, and you choose the story.
Our promise to you: to describe each colour as it is, without exaggeration or promises we cannot prove. To help you find your shade, even if it takes a daylight photo and two questions on WhatsApp. And to keep a story behind every Elian colour that is worth telling.
Elian has more than 700 products… and behind every colour there is a door. Which one will you open first?